Inspired by Pop!
- Discard The Ready-Made.
- Unabashed, Wild & Noisy
Genesis is art wear inspired by Pop Art and latterly the dots of Damien Hurst and more specifically the drip technique of Jackson Pollock ‘Number 17A’.
DISCARD THE READY-MADE
Genesis frames discard the ready-made contour, combining pop culture imagery with expressive brushwork and silkscreened arms coupled by distinctive corseted rims.
A DAILY DOSE OF ART
Impactful squares, rectangles and chequerboards reminiscent of the 1906 Vanderbilt Cup auto race connect Genesis frames to American proto-pop origin and its cultural objects. A daily dose of art.
UNABASHED, WILD, NOISY.
Immaculate side views delineated design with a mix of modern and classic invariably whimsical and irregular for the unabashed, wild and noisy.
GET STARTED WITH COLLECTIONS
Make it easy to find these lines, frames and other current collections. You bring the vision. We’ll bring the expertise.
We start by getting to know your business, your locale and your audience. Our in-house experts share inspiration and practical advice, ensuring that you instantly feel like an insider. Our eyewear brands are unique and perfectly suited to your aesthetic and customer base.
"COLOR LEAVES A LASTING IMPRESSION."