Iconic Austrian eyewear brand. Robert Rüdger available exclusively in the USA & Canada


Its over 2 years since – Area98 inked the signature of a twenty-year agreement with Austrian designer Rudi Himmelfreundpointner for the eyewear license of Robert Rüdger brand.

Area98, in collaboration with the historic designer, will be in charge of  production and worldwide distribution of this iconic Austrian eyewear brand. Robert Rüdger is currently available exclusively in the USA & Canada through Poets Eyewear in Miami.

The collection, for men only, comprises of 15 ophthalmic frames – one of which is available in a limited edition of 300 pieces also with sun lenses. The new Robert Rüdger collection was  launched during Opti Munich.  Wolfgang Segel assumed the role of Sales Manager for Robert Rüdger and Coco Song, the two Area98 luxury brands. The Robert Rüdger mens eyewear collection is  now  distributed worldwide after its  presentation at Mido in 2015

Founded in 1989 by the three Austrian designers Robert Hüttmann, Rudi Himmelfreundpointner and Gerhard Lahner, the Robert Rüdger collection immediately caused a sensation, with its mark and design  thanks to  eye-catching optical frame colors in acetate and metal. The unconventional tones, together with easy-to-wear shapes, make theRobert Rüdger eyewear collection one of a kind design criteria.

“We are excited with this collaboration” – Elisio Tessaro, Brand and Product Marketing Director of Area98 said – “Robert Rüdger marks a new era and completely changes the concept of eyewear from medical device to fashion accessory. Area98 has a strong company identity, within the German market where its is  well-established thanks to our La Matta, Kaos and Coco Song collections. With this new eyewear brand we are happy to complete our  approach in the male segment of the optical frame market  – exclusively for men  – the Robert Rüdger collection is now fully enfolded in our portfolio”.

Rudi Himmelfreundpointner: “I am  glad that I have found the right partner, Area98 and to be up and running again internationally. Thanks to the production and marketing expertise of Area98 we will be working together as a team to quickly lead Robert Rüdger eyewear frames to success”.

The Robert Rüdger Mens eyewear collection is available in the USA through Poets Eyewear in Miami, Florida for information on where to purchase use the form below or for retailer inquires you can reach out to us here.

Subscribe to our mailing list

* indicates required

Comments are closed